supposedly "unshockable" nation. Grunge was an alternative rock subculture that began in Seattle and spawned a style of unkempt dressing.


Continue to 2000s Back to the Future -->

<- Back to 1980s

As technology made working from home more feasible and offices instituted “Casual Fridays,” fashion became more laidback and comfortable.  In contrast to the excessive consumerism and gaudy color palette of the eighties, 1990s style veered toward a more minimalist aesthetic with lots of black and neutral colors.  The fashion industry blossomed the most in the United States, where Calvin Klein used overtly sexual advertisements to shock a



1990s Madonna
Fashion Trends
Haute Couture
Cultural Significance
Minimalism 1990s